Digital Dish Episode 8: Full-Service Agency Opportunities Pt. 1

Welcome to the eighth episode of our Digital Dish—the first of a three-part mini-series that explores unique challenges and some key opportunities that full-service advertising agencies face.

Tune in for actionable insights on driving client success and discover how a Digital Remedy partnership empowers these agencies to scale operations and optimize campaign performance.

Prefer to read? Here’s the transcript:

[00:00:00] Brittany Paril, Sr. Manager, Demand Gen and Marketing Operations: Welcome to the Digital Dish, where we dish on all things AdTech!

Designed to provide all advertising and marketing needs that a company might otherwise handle in-house, full-service agencies offer a wide range of services, including strategic planning, creative development, media planning and buying, campaign management, market research, analytics, and reporting.

In the ever-evolving world of media, consistently delivering this high-touch, personalized support requires a unique approach to client service. These agencies thrive while faced with the dynamic challenge of innovating and crafting high-performance campaigns while maintaining complete transparency for clients—creating an environment where motivated teams can leverage streamlined workflows to capture endless opportunities for growth and client success.

In this episode, we’ll dive into one key opportunity: Maximizing impact with focused resources—and provide actionable insights for agencies looking to elevate their efforts.

[00:01:10] Natalie Smith, Director, Client Services: Often fueled by a “Do More with Less” mindset, full-service agencies wear multiple hats to meet growing client demands. Teams juggle numerous campaigns and manage increasingly complex budgets and focused resources. These agencies are driven by the need to remain competitive in the space, retain talent, and scale their operations—all while keeping up with and adapting to rapidly changing industry trends and technology.

As the digital advertising world keeps evolving, full-service agencies are finding new, creative ways to boost team efficiency and maximize resources. With rising operational costs, onboarding, and tech fees, it’s not always easy to deliver the specialized, data-driven support clients expect while also scaling up. By being smart about where they invest their time and embracing the right technologies, small teams are transforming limited bandwidth into opportunities for innovative problem-solving and client-first solutions.

[00:02:05] Brittany Crouch, Team Lead, Client Services: Working with a media partner who truly understands your challenges can be a game changer for full-service agencies. A strategic media partnership unlocks previously unattainable data, inventory access, and valuable performance insights. It provides agencies a sounding board to identify opportunities, refine media investments, and adjust strategy in real time to achieve maximum ROI.

At Digital Remedy, we act as a digital arm for agencies, providing access to capabilities that would otherwise be time- and resource-intensive and costly, including advanced analytics, comprehensive reporting platforms, and already-built technology. In fact, the features and function of our own Digital Remedy Platform were made to streamline the manual and intensive reporting processes every agency faces.

Driven by our well-crafted strategies and custom media solutions, Digital Remedy allows agencies to focus on their core competencies while we handle the complexities of campaign management. With Digital Remedy, agencies can elevate their offering and scale operations to deliver the highest-performing campaigns to their clients without additional stress or bandwidth.

Interested in learning more about our best-in-class service and award-winning media technology? Speak to a team member today.

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