Case Study

Performance That Takes Off-Roading Lift to a Whole New Level

Digital Remedy’s solution provided in depth metrics across cross-channel reach, frequency, and conversions that resulted in positive lift within their target audience & in-market incremental lift.

Objective

Premiere off-road parts and accessories manufacturer sought a full funnel campaign initiative to increase brand awareness among their outdoor enthusiast audience and drive sales.

The Goal

Provide a holistic linear TV & CTV strategy with backend performance metrics to show incremental audience reach and sales impact by channel.

Our Solution

Through full-funnel analysis, Digital Remedy was able to prove the impact of cross-channel reach in that linear and CTV/OTT performed strongest when run in conjunction.

Digital Remedy’s solution provided in depth metrics across cross-channel reach, frequency, and conversions that resulted in positive lift within their target audience & in-market incremental lift.

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Results To Date

Proof is in the numbers

$27 CPA, first 6 months of the campaign, which greatly exceeded the task of a $50 CPA goal
An individual who was exposed to the campaign has been 5x more likely to complete an online checkout
The highest volume checkout days throughout the flight were weekends, and more specifically, Mondays after NFL games

Campaign ROAS

Incremental CTV Reach %

Gained approximately 11% additional reach on top of your linear efforts by activating CTV.

Unique CTV Reach %

Over 57% of households reached by CTV were not reached by linear.

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