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Mike Seiman, CEO and Founder of Digital Remedy, recently spoke with Martech Series, lending his insight on the adtech trends that the industry needs to look out for as we head into 2020. With digital ad spend expected to surpass traditional in 2019, we are seeing the space constantly evolve with new channels, new buying strategies, and new ways to measure responses.

There are many evolutions that media buyers should be aware of in the year ahead. Here are some of the main takeaways:

• DOOH Will Remain an Enigma: As curiosity about this advertising channel continues to grow, as will the need for it to iron out the issues in order to become more legitimate in the programmatic space. Meaning necessary advancements in inventory, support, and measurement.
• Small Players Finding Strength in Numbers: Larger platforms are beginning to recognize the opportunities that lie with smaller advertisers. As experts in the field, teaching smaller advertisers how to tap into the digital space means more intelligent engagement in the marketplace for everyone.
• Pay-to-Play Reaching a Plateau: The growth of the “freemium” model that we saw succeed in the audio space may trickle out as the streaming wars reach a plateau. With a saturated market, OTT and CTV providers will need to figure out new ways to expand their audience and offer something subscribers can’t get anywhere else.
• Amazon Could be on the Verge of an Advertising Explosion: With Amazon’s advertising platform still in its infancy, they have an enormous amount of data that makes them a true competitor in the market. Advertisers can access shopper data now, but the places you can leverage that are limited, and Amazon will have to determine how they can best leverage this competitive edge.
• OTT Must Have More Accountability and Transparency: Even with market saturation, OTT still presents a huge opportunity for the industry. However, transparency and accountability for the traffic being generated and the ROAS is still a concern for advertisers.

To stay updated on more insights from the team, follow us on Twitter and LinkedIn.

Mike Seiman, CEO of Digital Remedy, was featured on the PLUGGEDIN podcast last week, providing insight on the successes and challenges he’s faced while building an innovative company in the tech world.

Shedding light not only on the history of Digital Remedy, he also discussed how we are able to systematically change the digital landscape by providing everything in a one-stop shop with proprietary systems, Mike also tackled the business elements that set Digital Remedy apart from competitors within the industry including our use of data and our omnichannel offerings to our partners.

Take a listen to the full interview here.

Chief Innovation & Media Officer, David Zapletal spoke with VideoNet on the importance of harnessing data to improve OTT and CTV advertising strategies, and how context continues to serve as a pillar for good ROI. Check out his thoughts here.

Tiffany Coletti Kaiser, EVP of Marketing at Digital Remedy, recently spoke with EContent on the fate of the ad tech industry. In a time of uncertainty, she dives deep into the recent fears of decline and highlights how she sees exactly the opposite – a thriving industry with an abundance of competition and opportunity.

Read her full take in EContent here.