5 Health & Wellness Marketing Strategies for 2025

The health and wellness industry is rapidly evolving. In 2024, understanding how to effectively market in this sector is crucial. Many consumers are placing more importance on health and wellness—incorporating it into their daily lives more seamlessly than they have in the past (and it’s more top of mind).

Recent trends such as the rise of home health, biomonitoring through wearables, and the demand for personalized health solutions have significant implications for digital marketing strategies. Moreover, reaching different age demographics through the right channels and leveraging brand equity in health facilities, including spas and gyms selling consumer goods, are key considerations.

When trendy methods like influencer marketing are out of reach or irrelevant, performance marketers looking to dig in and really engage with wellness users need ad strategies that are efficient, effective, and highly customizable. In this post, Digital Remedy outlines five effective wellness marketing strategies for reaching and retaining health-minded consumers in 2024. Time to lace up those sneakers and run through it with us!

Strategy 1: Digital Audio Advertising Wellness Marketing Strategy

Digital audio advertising stands out as a powerful tool for engaging those interested in physical, mental, and emotional wellness. Platforms such as digital radio, podcasts, and streaming services reach millions of listeners daily, providing a unique opportunity to deliver tailored wellness messages. If you’re a marketer for a health and wellness business, this is a great opportunity to get inside the ears (and minds) of health-conscious consumers.

Audio-Only Consumption on the Rise

There’s a boom in audio consumption, with podcasts, digital radio, and streaming services leading the way. This golden era of audio sees significant engagement in the health and wellness space where listeners prefer content related to wellness, nutrition, and fitness, accessible via smart speakers or earbuds.

Listening During Wellness Activities

For performance marketers, timing digital audio ads for health and wellness companies is critical. Targeting their health-conscious audience during wellness activities—like workouts, mental health work, or cooking healthy meals—provides a prime opportunity to deliver contextually relevant ads that resonate personally.

By using top-tier audio inventory and optimizing campaigns toward wellness KPIs and ROAS, your marketing efforts for health and wellness services and products will resonate with this active audience. One that is willing to spend money to stay healthy.

Strategy 2: Geofencing for Precision Targeting

Geofencing technology is an excellent strategy for attracting customers to a health and wellness business. By creating virtual perimeters around specific locations, marketers can target messages to consumers when they are nearby or even visiting competitors! Using mobile location data helps to craft precise, strategic communications that not only bring in new customers but also encourage repeat visits.

Strategy 3: Digital Out Of Home (DOOH) Advertising

DOOH advertising uses digital displays in strategic locations to capture the attention of health-conscious consumers. Through movement data, performance marketers gain actionable insights and can tailor their DOOH campaigns for maximum relevance and impact. DOOH’s ability to increase reach and deliver sequential messaging makes it an invaluable strategy in today’s fast-paced marketing environment.

Strategy 4: Pathformance for SKU-Level Insights

Gaining SKU-level insights into wellness product sales enables performance marketers to understand and optimize their campaigns with unprecedented precision. By analyzing pre-campaign and post-campaign sales data, marketers can adjust their strategies to meet specific marketing goals, ensuring each campaign is as effective as possible in driving sales and engagement.

Physical and mental health facilities like spas and gyms often sell physical merchandise—tracking and analyzing this in-store data using Pathformance is another great chance for marketers to boost performance and increase brand equity.

Strategy 5: Foot Traffic Attribution

Measuring physical visits to wellness-related locations through foot traffic attribution is crucial in linking digital ad impressions to in-store visits. This strategy enables customer journeys to be tracked across all digital and social media platforms to optimize campaigns in real-time based on actual foot traffic data. This provides a clearer picture of campaign effectiveness and consumer behavior.

Reaching a Health and Wellness Audience Now and In the Future

Stay ahead of 2025 digital marketing trends and continuously adapt your strategies with Digital Remedy. Through our deep expertise and a focus on proven approaches like digital audio advertising, geofencing, DOOH advertising, Pathformance, and foot traffic attribution, we can help you better connect with (and convert) health-minded consumers in the ever-growing, fast-moving wellness market.

Ready to reach your target audience(s) in this dynamic industry? Digital Remedy has the strategies and support you need to smash your 2025 marketing goals!