Inclusive Advertising

digital remedy + digital culture group

Digital Remedy and Digital Culture Group join forces to empower brands and agencies  with high-performing media solutions, data-driven optimizations, and insightful strategies that promote diversity and engage diverse audiences.

Inclusive Advertising promotes diversity and representation to ensure that everyone feels seen, valued, and included. Inclusive initiatives involve more than using models of ethnic backgrounds. It requires getting to know the concerns, desires, hopes, and dreams of the people you want to reach – resonating with their values.

Reach, connect, and engage diverse audiences across media channels:

  • Access to multi-channel media strategies: CTV, search, social, video, display, and more
  • Incorporate cultural insights for and segmentation
  • Meet your audiences where they are across multi-device touchpoints
  • Personalize messaging to authentically connect with their audience
  • Tap into inclusive measurement
  • Optimize towards the KPIs you care about

 

Diverse businesspeople standing with their hands together (1)

About Digital Culture Group

Digital Culture Group is a digital marketing and advertising technology company committed to ensuring that advertising becomes a force for inclusivity, empowering brands to foster lasting connections with their audiences. Our approach is rooted in providing a holistic strategy for reaching, engaging, and giving back to underrepresented communities while maximizing campaign performance for advertisers.

Digital Culture Group brings together culture-first expertise along with data-driven insights to precisely tailor advertising efforts. With Digital Culture Group, brands can authentically resonate with audiences and contribute to a positive impact within the advertising ecosystem and beyond.

Digital Culture Group is certified by the National Minority Supplier Development Council (NMSDC) and Women's Business Enterprise National Council (WBENC).

DCG certifications
inclusive playbook mockup3

Download Our Inclusive Advertising Playbook

Download our playbook and learn how you can leverage strategies for reaching diverse audiences.

Want to know more?

Reach out and get access to more insights and our full suite of Inclusive Advertising capabilities.