Case Study
Leveraging our OTT platform the brand was able to see each customer's unique journey to conversion.
Software-as-a-service (SaaS) solutions are among the fastest-growing segments in the IT industry. To take advantage of this momentum, a SaaS brand partnered with Digital Remedy with the goal of increasing traffic to its website (homepage and Customer Service page) among potential customers.
The Digital Remedy team formulated a data-driven sequential targeting methodology for the client to reach three distinct target audiences with three creative storylines. A creative funnel was built within each audience to ensure 1:1 sequential remarketing for each storyline. Any converters were subsequently excluded from the campaign's targeting.
Through this sequential strategy, service-based messaging was delivered to the target audiences who were previously exposed to an OTT creative, creating an always-on presence to keep the brand top of mind, and guiding prospects along the funnel. Additionally, ads were delivered within premium live sports inventory across top networks including MLB, MLS, NFL, NBA, and ESPN.
The Digital Remedy team made strategic, real-time optimizations against the client's KPIs based on conversion data to serve ads across the highest-performing publishers, dayparts, devices, and channels, removing those that were underperforming to maximize campaign performance.
Partner Since
2021
Media Type
Key Capabilities
OTT, CTV
Target Audience
Adults 25-64 years old with the following business sizes and job titles:
Small-to-Medium-Size (SMB)
CEO, Head of CX, Operations Manager, Project Manager
Commercial
CEO, COO, SVP of Operations, SVP of Customer Success, Director of CX, VP of IT
Enterprise
Head of Customer Support, Head of CX, Chief Information Officer
Results To Date
Leveraging our proprietary OTT platform, Performance CTV's all-touch attribution reporting, the brand was able to see each customer's unique journey to conversion (including the number of exposures before converting, which media types they were exposed to, and how far down the funnel they made it) based on the creative funnel they were in. Furthermore, we were able to holistically analyze the performance of each creative storyline and analyze its full-funnel impact. The insight provided further detail about the brand's funnel length, as we uncovered it took about 14 exposures before prospects visited the site. Driven by Performance CTV's real-time optimization, campaign performance exceeded benchmark goals across all media types. Thanks to our comprehensive reporting capabilities, the brand was able to unlock key performance insights to inform future marketing decisions.
We want your campaigns to thrive. Digital Remedy connects the right data to the highest performing channels to nail your dream KPIs—so you can feel confident your media spend is worth every penny.
