Contextual Targeting

Deliver your ads in contextually relevant environments to reach the right consumers at the right time in the right mindset. Resonating with highly engaged audiences drives key performance metrics with every campaign.

Activation

Hone in on high-impact audiences with contextual targeting

Drive performance metrics with the right audience at the right time with contextual targeting and learn how contextual and behavioral targeting tactics compare.

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Targeting opportunities for branding campaigns

With Digital Remedy's omnichannel inventory and vast reach, get your brand messaging in front of the right person, on the right channel, with the right creative through granular audience targeting and behavioral ads.

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Future-proofed cookieless solutions for contextual keyword targeting

Reach highly engaged consumers based on content affinity and go beyond the cookie with our privacy-first targeting capabilities.

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Gain 'brand safety' confidence

Always run contextual ads on safe content that adheres to your guidelines. Contextual Targeting involves targeting based on keyword analysis and eliminates risk by excluding unsafe URLs and keywords for all contextual advertisements.

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Feature

Target untapped audiences

Engage relevant audiences with the perfect brand messaging for your company or product with contextual advertising like location targeting and semantic targeting.

Reach social, TV, display, and video users through omnichannel inventory that unlocks untapped audiences on relevant sites and their preferred channels.

FEATURE

Think ahead

Continue to run optimized campaigns even after cookies are no more with our future-proofed targeting capabilities.

The future of the cookie on any web page is uncertain at best, but the continued power of contextual targeting is guaranteed.

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Feature

Future-proof your brand

Maintain brand safety and reputation by identifying the content your brand runs on.

Engage with keyword and URL-based targeting to focus on content that fits your brand requirements.

EXPLORE

Related Capabilities

Reach the right people with the right creatives. Efficiently update your ads based on fixed variables with highly relevant and customized creatives so that you reach your intended audience.

Performance marketers lack the resources and transparency necessary to locate the perfect audience and predict their potential conversion. Digital Remedy will find and reach your highest-propensity audiences with AI/ML methodology, accurately predicting intent and nailing campaign objectives through advanced targeting.

Drive site conversions based on where visitors show interest. Leverage Website Visitation Retargeting, Store Visitation Retargeting, Sequential Retargeting (Creative Retargeting), or CRM Retargeting to nail campaign outcomes and keep consumers engaged.

Easily leverage the efficiency of programmatic buying across both established and emerging media platforms. Omnichannel Inventory provides marketers with multi-channel access at scale, equipping your team with a single media partnership in analytics and strategy optimization.

Elevate your digital strategy with contextual advertising.

Ready to get contextual with Digital Remedy? Our team of performance experts helps you connect the right data to the highest-performing channels to nail your dream KPIs—so you can feel confident your media spend is worth every penny.